Woman World Web

August 27th, 2010 by Henry Taylor

Ebay’s recently published a report revealing that 79% of small bricks and mortar retailers are of the belief that having an online presence has saved their business. This report, called the Online Business Index, suggests that these retailers can match or even out perform other online businesses when they have an online presence. Their online store matches sales, profit margins and prices of these other online businesses.

If bricks and mortar stores take the step of branching out online, they are able to compete on a fairly level playing field, and are not being threatened by the increase of online commerce. The online economy is becoming a very important tool to give traditional bricks and mortar businesses a boost.

Enterprising high street retailers continue to develop their online business and are rapidly joining the ranks of online businesses. In this way they can improve their offline income. More than half of every online business has a bricks and mortar store, and about 80% of those are experiencing improved sales and a more sustainable offline business because of that online presence.

If you have ever wondered if you need to have an online presence, this online opportunity is suitable for any business, whether it is service based or retail. An online presence can help you to reach new customers. A traditional bricks and mortar store with no web presence can only reach customers in its geographical area. If you have an online presence, there are no boundaries and you can reach customers worldwide. You can also keep in touch with your existing customers with an online presence.

Your customers are likely already online. What this means is that if you have no website or online presence, they will be drawn to your competitors’ websites.

Branding your business through the use of a website, social networking and email marketing is a way to engage your customers and put yourself at the forefront of your business field. These option are widely used by marketers who understand the importance of an online presence and engaging your customers in different ways.

By using these various alternate methods, you will be able to easily and quickly contact your existing customers and attract new customers at the same time. Research shows that this e-commerce is very viable.

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